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Rommil Santiago

The ROI of brand building

In our data-driven and data-informed world, we are increasingly being asked to prove that everything we do is delivering value and return…

Aug 6, 2018

Aug 6, 2018

The minefield of monetizing a large free user-base

Originally Published on December 2, 2015 on LinkedIn. Updated: August 8, 2018

Aug 2, 2018

The minefield of monetizing a large free user-base

Aug 2, 2018

Do you need another process or do you need to fix communication?

Proper processes are key to ensuring things are done in an efficient manner. They should scale with your organization — as you grow in…

Aug 2, 2018

Do you need another process or do you need to fix communication?

Aug 2, 2018

Product-market fit: The slippery fish

The early days of a start-up are rough. Days are filled with scrambling for funding, users, and the ever-elusive product-market fit (i.e…

Jul 31, 2018

Product-market fit: The slippery fish

Jul 31, 2018

Growth Hacking: The Unexpected Defense Strategy

In sports, the one thing that is harder than winning a championship is defending it. When you become a champion, you also become a target…

Dec 12, 2015

Growth Hacking: The Unexpected Defense Strategy

Dec 12, 2015

Rocking Network Effects: A Growth Hacker’s Nightmare. Wait what?

We hear it all the time: Network Effects are the Holy Grail of Growth.

Dec 11, 2015

Rocking Network Effects: A Growth Hacker’s Nightmare. Wait what?

Dec 11, 2015

Stealth Start-ups and the Illusion of Originality

Every now and then, I run into someone who has a great idea for a startup but isn’t ready to share it because someone may steal his or her…

Dec 7, 2015

Stealth Start-ups and the Illusion of Originality

Dec 7, 2015

Growth is Less About Building Habits and More About Breaking Them

Nir Eyal’s Hook model is pretty popular these days within Growth Hacking circles. The model goes something like this:

Dec 7, 2015

Growth is Less About Building Habits and More About Breaking Them

Dec 7, 2015

Starting the Growth Engine: Deciding whether to push, jump, or hotwire

There’s a lot of information out there around how to build a growth engine, how to organize for growth, how to hire for the skills required…

Dec 2, 2015

Starting the Growth Engine: Deciding whether to push, jump, or hotwire

Dec 2, 2015

Fight the urge to fix what is broken (first)

For those of us in conversion rate optimization (CRO), we’ve all been there: suffering from a leak in the conversion funnel. Perhaps users…

Nov 30, 2015

Fight the urge to fix what is broken (first)

Nov 30, 2015

Rommil Santiago

Rommil Santiago

Collaborating across functions to tackle new initiatives, stand up new practices, and achieve lofty goals for the last 15 years.

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