Rommil SantiagoThe ROI of brand buildingIn our data-driven and data-informed world, we are increasingly being asked to prove that everything we do is delivering value and return…Aug 6, 20181Aug 6, 20181
Rommil SantiagoThe minefield of monetizing a large free user-baseOriginally Published on December 2, 2015 on LinkedIn. Updated: August 8, 2018Aug 2, 2018Aug 2, 2018
Rommil SantiagoDo you need another process or do you need to fix communication?Proper processes are key to ensuring things are done in an efficient manner. They should scale with your organization — as you grow in…Aug 2, 2018Aug 2, 2018
Rommil SantiagoProduct-market fit: The slippery fishThe early days of a start-up are rough. Days are filled with scrambling for funding, users, and the ever-elusive product-market fit (i.e…Jul 31, 2018Jul 31, 2018
Rommil SantiagoGrowth Hacking: The Unexpected Defense StrategyIn sports, the one thing that is harder than winning a championship is defending it. When you become a champion, you also become a target…Dec 12, 2015Dec 12, 2015
Rommil SantiagoRocking Network Effects: A Growth Hacker’s Nightmare. Wait what?We hear it all the time: Network Effects are the Holy Grail of Growth.Dec 11, 2015Dec 11, 2015
Rommil SantiagoStealth Start-ups and the Illusion of OriginalityEvery now and then, I run into someone who has a great idea for a startup but isn’t ready to share it because someone may steal his or her…Dec 7, 2015Dec 7, 2015
Rommil SantiagoGrowth is Less About Building Habits and More About Breaking ThemNir Eyal’s Hook model is pretty popular these days within Growth Hacking circles. The model goes something like this:Dec 7, 2015Dec 7, 2015
Rommil SantiagoStarting the Growth Engine: Deciding whether to push, jump, or hotwireThere’s a lot of information out there around how to build a growth engine, how to organize for growth, how to hire for the skills required…Dec 2, 2015Dec 2, 2015
Rommil SantiagoFight the urge to fix what is broken (first)For those of us in conversion rate optimization (CRO), we’ve all been there: suffering from a leak in the conversion funnel. Perhaps users…Nov 30, 2015Nov 30, 2015