Rommil Santiago – Medium

Rommil Santiago

Rommil Santiago

The ROI of brand building

In our data-driven and data-informed world, we are increasingly being asked to prove that everything we do is delivering value and return…

3 min readAug 6, 2018

--

1

--

1

Rommil Santiago

The minefield of monetizing a large free user-base

Originally Published on December 2, 2015 on LinkedIn. Updated: August 8, 2018

5 min readAug 2, 2018

--

The minefield of monetizing a large free user-base

--

Rommil Santiago

Do you need another process or do you need to fix communication?

Proper processes are key to ensuring things are done in an efficient manner. They should scale with your organization — as you grow in…

4 min readAug 2, 2018

--

Do you need another process or do you need to fix communication?

--

Rommil Santiago

Product-market fit: The slippery fish

The early days of a start-up are rough. Days are filled with scrambling for funding, users, and the ever-elusive product-market fit (i.e…

3 min readJul 31, 2018

--

Product-market fit: The slippery fish

--

Rommil Santiago

Growth Hacking: The Unexpected Defense Strategy

In sports, the one thing that is harder than winning a championship is defending it. When you become a champion, you also become a target…

2 min readDec 12, 2015

--

Growth Hacking: The Unexpected Defense Strategy

--

Rommil Santiago

Rocking Network Effects: A Growth Hacker’s Nightmare. Wait what?

We hear it all the time: Network Effects are the Holy Grail of Growth.

3 min readDec 11, 2015

--

Rocking Network Effects: A Growth Hacker’s Nightmare. Wait what?

--

Rommil Santiago

Stealth Start-ups and the Illusion of Originality

Every now and then, I run into someone who has a great idea for a startup but isn’t ready to share it because someone may steal his or her…

2 min readDec 7, 2015

--

Stealth Start-ups and the Illusion of Originality

--

Rommil Santiago

Growth is Less About Building Habits and More About Breaking Them

Nir Eyal’s Hook model is pretty popular these days within Growth Hacking circles. The model goes something like this:

1 min readDec 7, 2015

--

Growth is Less About Building Habits and More About Breaking Them

--

Rommil Santiago

Starting the Growth Engine: Deciding whether to push, jump, or hotwire

There’s a lot of information out there around how to build a growth engine, how to organize for growth, how to hire for the skills required…

4 min readDec 2, 2015

--

Starting the Growth Engine: Deciding whether to push, jump, or hotwire

--

Rommil Santiago

Fight the urge to fix what is broken (first)

For those of us in conversion rate optimization (CRO), we’ve all been there: suffering from a leak in the conversion funnel. Perhaps users…

3 min readNov 30, 2015

--

Fight the urge to fix what is broken (first)

--

Rommil Santiago

Rommil Santiago

Collaborating across functions to tackle new initiatives, stand up new practices, and achieve lofty goals for the last 15 years.

Following

Help
Status
About
Careers
Blog
Privacy
Terms
Text to speech
Teams